EC applications are supported by infrastructure and by the five policymaking support
areas. These pilars are:
o People: Seller, buyers, intermediaries, information systems specialists, other
employees, and any other participants compries an important support area.
o Public policy: Legal and other policy and regulating issues, such as privacy
protection and taxation, which are determined by governments.
o Marketing and Advertisement: Like any other business, EC usually rerquires the
support of marketing and advertising. This is especially important in B2C online
transactions in which the buyers and sellers usually do not know each other.
o Support Services: Many services are needed to support EC. These range from content
creation to payments to order delivery.
o Business Partnership: The interactions between a company and its suppliers,
customers, and other partner in a supply chain.
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